To put us in the best stead to reach the Bocuse d’Or podium – something the UK has never achieved to date – Team UK has upped the stakes and launched the Bocuse d’Or UK Academy.
Led by chairman, Andreas Antona, owner of Simpsons restaurant in Birmingham and The Cross at Kenilworth, the launch took place on October 10, 2017, in front of a roomful of industry leaders and MPs at the British Hospitality Association’s Hospitality and Tourism Day.
CEO of the British Hospitality Association Ufi Ibrahim introduced the launch at the Hospitality and Tourism Parliamentary reception at the Houses of Parliament Terrace Pavilion.
In his welcome, he likened the competition to the 2012 Olympics in its ability to showcase the UK’s fantastic hospitality and inspire the next generation.
Joining Andreas were Team UK President Brian Turner, CBE, Vice President Adam Bennett MCA – who represented Team UK in the 2013 and 2015 Bocuse d’Or final, technical director John Williams MBE, Team Coach 2010-2016 Nick Vadis, Treasurer Peter Griffiths, UK Academy Chief Executive, Professor Ray Linforth from University College Birmingham and Florent Suplisson, CEO of GL Events and Director of Bocuse d’Or (International).
Andreas said: “Over the past few years, we have learnt a lot about what it takes to succeed in the Bocuse d’Or and we are now at a turning point of Team UK’s journey.
“Having followed the success of countries such as the USA, Denmark, Norway and Sweden, we know what we need to do. The Parliamentary reception gave us the opportunity to share this with those in a position to help and we hope to develop these relationships as we approach the next final.
“The Bocuse d’Or isn’t just the biggest chef competition in the world, but an opportunity to promote Britain’s fantastic cuisine on an international stage and to cultivate craftsmanship for future generations to come.”