From a back street Coventry Shop opened by the orphan Aubrey Allen in 1933 to the award winning national catering butcher it is today, the core philosophies that run through the business have remained the same.
Aubrey Allen was passionate about education and was innovative in his business thinking driven by his desire to escape poverty. Indeed he obtained the first slaughter licence in Coventry and used to do the slaughtering himself on a piece of grazing land he purchased to rear the animals.
As a privately owned business that has grown from strength to strength each year since their beginnings, TRUEfoods’ foundations are solidly rooted in setting a high quality standard and maintaining consistency. As a company, they make and sell fresh stocks made without compromise by using traditional culinary principles, 100% British sourced bones, a direct source of filtered spring water, and carefully sourced UK vegetables. Only pure, natural ingredients are used -no flavour enhancers or life extending ingredients.
TRUEfoods create fresh, natural stocks in exactly the same way any high calibre chef would. The process consists of a long, slow cook, roasting bones where appropriate, and passing the stock through double muslin twice. By standing by our traditional principles, they now supply to an enviable client base.
Our GOLD Sponsors
Valrhona has been producing the world’s finest chocolate in the small village of Tain L’Hermitage, France since 1922. From the beginning, company founder and Pastry Chef Albéric Guironnet was dedicated to the creation of unique, artisan quality chocolate with complex, balanced and consistent flavors. This mission of excellence continues as the gastronomic traditions of the renowned Rhone Valley find expression in every mouthwatering taste of Valrhona’s superb chocolate. For almost a century, Valrhona has created a range of unique and recognizable aromatic profiles by perfecting techniques for enhancing the flavor of rare cocoa beans, grown on land masterfully selected for its terroir. Today, leading Pastry Chefs and discerning gourmets rely on Valrhona’s expertise to experience the best that chocolate can be.
University College Birmingham is a specialist further and higher education institution, offering vocational programmes in specialist fields at a wide range of levels, from apprenticeships to postgraduate degrees.
Since 2015 Mauviel 1830 has devoted the very best of their know-how to the Bocuse d’Or candidates of Bocuse, to guide them to virtuosity. Relying on their ancient roots and many human experiences, the French manufactory from Normandie shares with Paul Bocuse all the historical values of the competition: respecting the masters, perfection, education, tradition, willpower, tenacity
Established in 1929 Ritter Courivaud is one of the leading food distributors to the upmarket sector of the UK’s food service industry.
They offer top quality lines from all around the world, including caviar, fresh mushrooms, truffles, seafood, game and charcuterie plus an extensive range of Sardinian salciccia plus much more.
Ritter Courivaud are recognised by discerning Patissiers for our wide and diverse range of fine pastry ingredients. With many exclusive agencies for eminent French patisserie brands, they are able to provide pastry professionals access to the best produce available to complement their skill and creativity.
For over 150 years, the Mash family has hand-selected the finest quality fruits and vegetables for the most prestigious kitchens. From the traditional to the exotic, our produce is perfectly picked and expertly packed for freshness and optimum flavour. Working in partnership with specialist growers here and abroad, and selecting the very best offerings from Rungis, New Covent Garden, Barcelona and Milan, we are a key supplier to some of the world’s finest restaurants.
The Urbani family has been a prestigious and respected name in the truffle business for generations. From its inception, in 1850, under the guidance of Carlo Urbani, the Urbani reputation for excellence has been carefully and faithfully handed down from one generation to the next. As a result, the passage of so many years has served only to strengthen the Urbani name and heritage, as each newer generation blends the traditions, customs and knowledge of the previous one, and adds its own unique sense of enrichment.
Promart are established in the Catering and Hospitality Industry as a market leader in design and innovation for foodservice solutions, stainless steel fabrication, bespoke joinery and complete fit-outs both front and back of house
For more information on how to become a Valuable Sponsor please contact Anne-Sophie Labruyere